To paraphrase the worth-reading business writer Guy Kawasaki, in order for a company to succeed they must be able to describe themselves in terms of “Like X, but with Y.” So, for instance, you might be a maker of less-expensive noise cancelling headphones, and describe your product as, “Like those Bose headphones, but cheaper.” Essentially, this is shorthand for describing your competitive advantage. Competitive advantage is as important to music ventures as it is to any other type of business.
February 2, 2012
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6 comments
in Artist Marketing,Marketing & Promotion,The Industry
It is indeed an interesting time in the industry. We don’t know why other entities are not protecting the rights of their customers to ensure artists and songwriters get all the money they are owed. Worse yet, entities that claim to represent their customers learn about news that hurts their artists and songwriters, instead of taking action, they run from the fight.
We should be sticking together for all artists, to change the world for the better. But if we have to do it alone, so be it.
We believe protecting artists and getting them all their money is exactly what you hired TuneCore to do and what sets us apart from the rest.
This is our philosophy and mission. It’s part of the reason we started TuneCore, it’s what drives us. This is not only our passion, but also our job.
February 2, 2012
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32 comments
in Music Publishing & Copyright
Free TuneCore Seminar Presented by SF MusicTech Summit and Pyramind : Making Money from YouTube, Spotify, Pandora, and More
TuneCore will be heading to San Francisco for the 10th MusicTech Summit, teaching attendees how musicians and songwriters can make money from their music.
February 2, 2012
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3 comments
in Music Publishing & Copyright,Web/Tech
Hip Hop artist J. Dash came onto the scene with his single “WOP,” sparking an (unanticipated) international dance craze. There are currently over 30 million YouTube views on the official “WOP” videos as fans around the world are WOP-ing to the beat. This week marked the release of J. Dash’s album Tabloid Truth, the physical copies of which he is releasing exclusively through Walmart. Read on to learn about this new album, WOP’s remarkable success, and J. Dash’s “YouTube Street Team.”
February 2, 2012
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2 comments
in Artist Marketing,Artist Profiles,COREnered,Marketing & Promotion
