So there I was on the subway reading the NY Times, and once again in the Monday Business Section in the “Most Popular” Column was the list of best selling artists/releases, and once again there was a TuneCore Artist nestled between the other major label artists.
This was not supposed to happen (so says the traditional music industry). And it caused me to pause, reflect, and look back on the last year. I realized I missed the forest for the trees, and it’s a hell of a forest.
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One of the most important things an artist can do in order to help accelerate his or her growth is to implement a well-executed and designed “touring” strategy. I put the word “touring” in quotations because this word means different things to different people. Too often, artists feel that unless they are crossing the country, they are not touring. This is not only fallacious, but also potentially harmful thinking. By using distance toured/number of dates played as your metrics, you run the risk of misjudging the success or failure of the endeavor.
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Last week we asked readers how they feel about Grooveshark. Check out the interesting results from that poll…
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Let me start by saying I don’t like Grooveshark. Actually, in my opinion, they knowingly and willingly use a legal loophole to steal from artists and songwriters. Even worse, they try to defend themselves by having the attitude of “hey, we love artists and all we are doing is trying to support them.” What a load of crap. And as many of you may know, they are getting sued left and right for copyright infringement.
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Eric Ries, has attracted a ton of attention in the entrepreneurial realm. For good reason. The book addresses issues endemic to startups, and offers philosophical viewpoints and tactical conceits that serve to help both the entrepreneur’s mindset, and the venture itself.
As I’ve read through the book—several times now—I’m continuously struck by how much of it is applicable to artists.
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Do you use Grooveshark? Or do you find its practices to be immoral? Let us know how you feel on this week’s poll…
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