This week we’re gearing up for SXSW with one of the performers, Elyse Haren of the band Elyse and the Aftermath. A self-proclaimed “audio geek,” Elyse expresses herself through her music, creating a sound she describes as “honest” and “evocative.” Read on for tips on marketing and promoting your music, find out how Elyse became involved with Daisy Rock Guitar, and learn where you can catch Elyse and the Aftermath live in Austin.
Without using the words “alternative,” “pop,” or “rock,” or “hip-hop,” describe your sound.
Passionate driven honest evocative music
How do you approach recording a song?
I usually make demos in GarageBand or ProTools with my MBox with the guitar or piano, although you can’t argue with the great Voice Memo in my iPhone. Then it goes to Greg Pajer, my guitar partner-in-crime and we make another demo. Then we send it to the rest of the band and have a pre-production rehearsal or two with an engineer or producer before recording. On the day we record, we try to track as much as a live band as possible, to capture the live energy of the band on the recording.
What kind of studio equipment do you use to record?
I love vintage gear and I’m a bit of an audio geek. We just started recording our new EP, The Singles, with a ’63 Fender Amp, a Yamaha CP-70 piano (Peter Gabriel, Keane sounding electric piano), vintage Gretsch Drums, and Nuemann U-47 (The Beatles mic). We’ve been lucky enough to have Mark Needham (The Killers, Green Day, Fleetwood Mac) mix our first album, and his gear and ears are priceless. We’re working on having him mix the new EP also.
How does your creative development change when you’re on the road (writing new music, recording, promoting…)?
I am very creative on the road, but tend to be too busy to demo anything. Usually it’s enough to get from city to city and stay healthy. I write a lot of lyrics while on the road, and when I get back from a tour – that’s where the process begins again. I am active with our social media and marketing, so I love to update from the road and love to make funny tour videos for our fans.
Do you have a marketing budget?
We’ve never had a budget for marketing. I am one woman with a dream and a rock band. We’re lucky to get the music recorded and released. We survive on passion and determination.