Jeff Price is the Founder and CEO of TuneCore
Today,
TuneCore announced a new partnership with Universal distribution and
its record labels Interscope, Universal Republic, Island/DefJam,
Motown, Geffen and more
So let me answer the big question right out the gate – no, we are not
now owned by Universal. This was a deal I did solely to provide
artists more choices and options, the details of which you can read
below.
In a nutshell, in addition to regular old TuneCore.com, we will also be
hosting and serving websites for Universal labels that provide artists
distribution while taking none of the artists rights or revenues. At
these label portal sites, you not only get distribution but also extra
things from each label. We do not yet know what the "extra things" are
as each label will be creating their own. These extra things could be
musician services, marketing, promotion, information, opportunities etc.
The costs at these site will be the exact same as the costs at
TuneCore.com and TuneCore will provide all the Artist Support as it
does now.
However, this we do know now, if you choose to get your distribution
via one of the label portal sites (as opposed to TuneCore.com), not
only do you get the extra things, but you will have a direct line into
that label. This means the label will probably be aware of you, have
heard your music, be up to speed on the success you are having, etc.
The label can reach out to you to offer more marketing, promotion,
physical distribution and anything else. If they do, you can choose to
talk with them, tell them no, tell them yes, tell them you will get
back to them or simply decide to continue to do what you had been doing
to that point in time,
There are no extra strings.
The reason we did this deal is provide you more choices and options to pursue your passion and goals.
Some of you may want the direct in and a pre-existing relationship with
a label, others will not. Some of you may not yet know what is best
but would prefer not to say no to an option you don't have. This
relationship with Universal was created to allow you to choose what you
want.
In addition, Guitar Center (who get a lot of credit for helping us
develop and grow TuneCore over the past three years) has allowed us to
place TuneCore Artists CDs into Guitar Center stores sitting right next
to CDs from Universal artists like Guns n Roses, Lynyrd Skynyrd, etc.
The details on this are also being sort through right now. I'll make
sure to blog and email them out as soon as we lock it down.
As I stated many times before, its our goal to provide you with as much
information and as many opportunities as possible. And I have to say,
this relationship excites the hell out of me!!
Expect the first label portal sites to go live in October. More to
come as we figure it out….. the full press release can be found here:
http://www.shorefire.com/index.php?a=pressrelease&o=3131
In the mean time, keep changing the world!

