Jeff Price is the founder and CEO of TuneCore
In the “old days” things were a lot clearer for bands; whether you liked it or not, getting signed to a record label was the path to become a rock star.
Getting “signed” allowed the only possibility of having enough money and resources to record the artistic vision in your head, follow your dreams, play in front of 50,000 people, get your own Led Zepplin jet, have Sir George Martin produce your album, get great band photos, huge posters, distribution, fame and reach and CONNECT with your fans.
But now, labels are less relevant, less cool, less important, less needed. Even the labels know they need to change if they are going to survive. It use to be a BADGE OF HONOR to say “I got signed to Matador, Staxx, SubPop, Merge, Warner, Atlantic, Motown, Columbia, Sun, Epic, Interscope, Geffen, Capital! My record label can kick your record label’s butt. My label is cooler. I’m on the same label as The Beatles, Pink Floyd, Hendrix, The Who, The Police, The Sex Pistols, The Pixies, Credence, The Offspring!” It all meant something and made sense. It was all part of the dream and how to get there. What’s the path to that now? What is the NEW record label and what role should it play, if any?
For a label to continue to matter to musicians it has to serve and provide unique and meaningful opportunities. It has to release artists that other musicians respect and aspire to be. It has to shift its model to serve and work for the artist, not have the artist work and serve the label. And it has to be cool…
Which brings me to TuneCore. It’s a recent thing, but for the first time since we launched three years ago, when I tell musicians I run TuneCore they not only know what it is but many of them leave me really humbled by thanking me and calling themselves TuneCore Artists.
It’s an awkward moment for me, as I feel proud and lucky and cool to be able to work with YOU. Which got me thinking more about how TuneCore could become a new version of what a record label needs to become. At the moment, TuneCore Artists get worldwide distribution, radio play in Guitar Center stores; endorsement deals with Ernie Ball strings; royalty administration, collection and accounting; marketing pushes with song giveaways; sales certification awards; advertising of your album, band and music in Guitar Center catalogs and emails; free buttons and other merchandise shipped out to TuneCore Artist every three months, guides and information on on-line marketing; educational information on mastering, mixing, trademark, copyright and more.
Coming soon TuneCore artists will get guaranteed gigs in select cities with minimum $100 guarantees; the opportunity to have a song scored and made available to buy (and you get paid) as sheet music at MusicNotes.com; physical distribution via Amazon with CDs manufactured on-demand by the Amazon owned company Create Space (when the CD is ordered, one is made with full art in a jewel box and fulfilled and shipped by Amazon); a TuneCore branded section of Amazon featuring only TuneCore artists; direct emails sent by Amazon to its customers featuring only TuneCore Artist’s releases; a streaming widget that you can place anywhere on the net that also allows you to collect the email addresses of your fans; an iPhone application that allows music fans to share, listen, buy and discover music solely from TuneCore customers; an art tool that lets you build your own artwork with custom images and designs and more.
I like to think that TuneCore is a great model of what a record label needs to become. When musicians choose to become TuneCore Artists they are in a way “signed” under a new model that provides the good, but gets rid of what was wrong with the system.
I would love to get your thoughts. What to you is the “label” of tomorrow?

