Jake Smith is a TuneCore customer support representative and editor of the TuneCore Newsletter
After
6 years, iTunes has announced that they will begin selling their entire
catalog without DRM protection. This raises a number of questions, and
it is important to start discussing now what these changes could mean
for all of us in the music industry.
DRM, or "Digital Rights
Management", is proprietary code encoded in certain types of files to
control where and how they can be used. If you've ever purchased a
song on iTunes before and tried to play it on a different computer, a
message will come up saying that the computer is not authorized to play
the file. iTunes currently allows 5 computers to be authorized for any
one iTunes account. DRM protection reaches much further than just
iTunes and digital music. Movies, computer software, and video games
often incorporate some types of digital rights protection. For
example, DRM stops (or attempts to stop) you from ripping DVD movies to
you computer or by requiring you to enter a serial number before using
a new program you've installed.
From the stand point of the music
consumer, there is really no downside to iTunes removing DRM
protection. In addition to being able to move music more freely from
computer to computer, music purchased in the iTunes store will no
longer be limited to the iTunes library or iPods. Files will be
compatible with Windows Media Player, non-Apple based MP3 players,
video game consoles and more. From the label/artist stand point, the
loss of DRM may seem good or bad depending on your personal
philosophy. Does it help your career in the long run by making it
easier for fans to share, or is it simply less money coming to you for
your hard work?
Realizing that the decision to drop DRM
protection would be a controversial decision, and in an effort keep
ahead of the rapidly growing Amazon store, iTunes announced they would
sweeten the deal for labels by finally allowing labels to set price
tiers for individual tracks. We are waiting on iTunes to give us more
specific information about this and we will make the details known as
we receive them.
If you're looking for a more in depth look at these changes, I'd recommend this article from the staff of Macworld (http://www.macworld.com/article/138000/2009/01/drm_faq.html). Some highlights include:
- iTunes DRM free files vs. Amazon MP3, which has always been DRM Free
- What happens to music purchased before the DRM change?
- Will the change affect TV Shows and Movies?
Reports say that this change will be taking place by June. What do
you think about this? Was the DRM drop inevitable or is iTunes biting
the hand that feeds it? Let us know your thoughts.

